More about the author: Reid Larson

Reid Larson is a Managing Member and Founder of ViaWealth LLC.
Understanding the True Cost of a Financial Advisor
3 Aug 2022
Understanding the True Cost of a Financial Advisor
This article answers the following questions: How are financial advisors paid? What makes fiduciary wealth management a must-do? Are all financial advisors looking out for your best interests? Why is it important to learn how […]
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Understand Financial Biases To Protect Your Retirement
19 Jul 2022
Understand Financial Biases To Protect Your Retirement
If you are a highly successful individual who is getting ready to retire or you have recently retired, you likely have been disciplined with your savings efforts. In fact, part of your saving strategy might […]
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The Benefits of Working With a Fiduciary Financial Advisor: How To Avoid Being Too Overconfident With Your Investment Portfolio
18 Jul 2022
The Benefits of Working With a Fiduciary Financial Advisor: How To Avoid Being Too Overconfident With Your Investment Portfolio
Confidence is great, but overconfidence may be costly. Trust in your abilities can land you a better job, propel your business, secure relationships, and win you awards. If life is in any way similar to […]
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Herd Behavior and the Bandwagon Effect in Investing
14 Jul 2022
Herd Behavior and the Bandwagon Effect in Investing
“Be fearful when others are greedy, and greedy when others are fearful.”  — Warren Buffet When stocks appreciate over time, investors get excited and they praise their financial advisor for their performance results.  It is […]
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Investors Who Have Accumulated Substantial Assets Need to Protect Them and How Behavioral Finance Can Help 
12 Jul 2022
Investors Who Have Accumulated Substantial Assets Need to Protect Them and How Behavioral Finance Can Help 
Do you invest to make money? If you’re like most people, the answer will be a strong “YES.” Most people agree that having savings set aside for later is good, but earning a return on […]
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4 Behavioral Finance Biases That Can Impact High Net Worth Investors
8 Jul 2022
4 Behavioral Finance Biases That Can Impact High Net Worth Investors
When you love a partner, a child, or a pet, you want to see the best in them. Focusing on our loved ones’ best qualities (and even exaggerating them a bit) can be the foundation […]
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How to Get My Life Back on Track Financially
16 Jun 2022
How to Get My Life Back on Track Financially
Are your finances so deep-fried that even the topic is a source of dread?  If your answer is “Yes,” please know that you are not alone at all. Believe it or not, some of today’s […]
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What Does Wealth Mean to You?
13 Jun 2022
What Does Wealth Mean to You?
When you think of wealth, what is the first thing that comes to mind? If you are like most people, you will think of money, homes, vacations, cars, designer clothes, diamonds, yachts, or other visible […]
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Resolve Bad Money Habits With Goal-Based Investing
9 Jun 2022
Resolve Bad Money Habits With Goal-Based Investing
If you reach the end of your pay period and are unsure where all your money went, you are not alone. Even people who make substantial incomes can find themselves with little to show for […]
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Questions to Ask When Selecting a Financial Advisor
6 Jun 2022
Questions to Ask When Selecting a Financial Advisor
Choosing your financial advisor is not a decision to take lightly. Whoever you choose will be an influential consultant as you pursue your financial goals. You might say choosing your financial advisor is your most […]
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