Your financial future comes into focus when you understand what brings you joy, security, and peace of mind. The right investment plan for you and your loved ones is based on your values. Start by getting to know everything you can about how you relate to saving and spending.
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What motivates you? Are you able to enjoy the life you want today while trusting you’ll be taken care of tomorrow? What does wealth mean to you? At ViaWealth, we take the time to learn about you in order to understand exactly what you wish to achieve. A behavioral-based, values-driven, planning-first approach to financial planning ensures that your goals are easy to identify and possible to reach.
Identify Preferences &
Set Expectations

Performance
Objective
Trade Offs
- Forgo being tax-conscious
- Forgo protection against severe market declines
- Higher cost
- Higher risk

Low-Cost Tracking
Objective
Trade Offs
- Forgo relative outperformance versus the benchmark
- Forgo protection against severe market declines
- Forgo being tax-conscious

Protection
Objective
Trade Offs
- Forgo being tax-conscious
- Forgo relative outperformance versus the benchmark
- Higher cost

Tax Advantage
Objective
Trade Offs
- No pre-tax outperformance
- Forgo protection against severe market declines
- Higher cost
We utilize powerful technology to help you visualize, formulate, and recognize your preferences.

The InvestmentViewfinder® helps us educate & guide our clients, leading to collaborative conversations about goals & preferences
- Guide clients through a series of trade-offs
- Identify the right balance of competing attributes
- Formulate priorities for customized portfolios
- Help clients recognize their preferences & manage expectations
Constructing
Customized Portfolio
Whether you’re driven by concerns over protection, performance, or cost, we customize your portfolio and help you manage risk with a comprehensive set of investment vehicles.
Investment Philosophy
ViaWealth’s investment philosophy is grounded in the values of patience, persistence, and discipline. We focus on long-term goals, manage risk, and incorporate the benefits of diversification to help our clients grow wealth and achieve their financial objectives. Learn More
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